The sport management degree program at Ƶ has received specialized accreditation through the located in Fort Collins, Colorado, USA. The sport management program in the following degree is accredited by COSMA:

  • Bachelor of Science in Sport Management

Resources

Student Learning Outcomes Matrix – Academic Year 2025 – 2026

Identify Each Student Learning Outcome and Measurement Tool(s) Identify Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation Assessment Results:

Percentage of Students Meeting Expectation

 Assessment Results:
1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data
SLO 1 – The student will demonstrate proficiency in organizing content effectively to write and speak with clarity.
Measure 1:
Capstone Project Oral Presentation: (Direct)		 70% of students will earn 80% or higher on presentation rubric n=66 59 89.3% 3
Measure 2:
Written: SPT 4970 Position Paper (Direct)		 70% of students will receive an 80% or higher on writing rubric n=66 57 86.4% 3
Measure 3a:
Senior Survey
(Indirect)		 70% of students report that the major prepared them to effectively write n=41 32 78% 3
Measure 3b:
Senior Survey
(Indirect)		 70% of students report the major prepared them to speak with clarity n=41 39 95.1% 3
SLO 2 – The student will apply sport management course knowledge to industry issues.
Measure 1:
Comprehensive Examination
(Direct)		 70% of students will earn an 80% or higher on application questions on the comprehensive exam n=67 54 80.6% 3
Measure 2:
Senior Survey
(Indirect)		 70% of students report that they can successfully apply course knowledge to practical experience in the industry n=41
SPT Course Content Agree or Strongly Agree (n=41)
Marketing 38
Law 37
Finance 34
Facilities & Operation 31
Research 39
Event 30
Leadership 37
Ethics 36
Historical Appreciation 29
Comm-unications 35
Technology 29
Gov. & Policy 26
SPT Course Content Agree or Strongly Agree (n=41)
Marketing 93%
Law 90%
Finance 83%
Facilities & Operation 76%
Research 95%
Event 73%
Leadership 90%
Ethics 88%
Historical Appreciation 71%
Comm-unications 85%
Technology 71%
Gov. & Policy 63%
SPT Course Content Agree or Strongly Agree (n=)
Marketing 3
Law 3
Finance 3
Facilities & Operation 3
Research 3
Event 3
Leadership 3
Ethics 3
Historical Appreciation 3
Comm-unications 3
Technology 3
Gov. & Policy 1
Measure 3:
Internship Supervisor
(Indirect)		 70% of internship supervisors believe that students are able to apply sport management n=71 64 90.1% 3
SLO 3 – The student will critically analyze industry problems, gather evidence, research solutions and create conclusions to make decisions.
Measure 1:
Event Management
Case Study
(Direct)		 70% of students will earn (80%) or higher on the critical analysis rubric n=83 73 88% 3
Measure 2:
Senior Survey
(Indirect)		 70% of students report they can analyze industry problems, research solutions, and create conclusions from evidence to make decisions and solve challenges faced in the industry n=41 40 97.6% 3
SLO 4 – The student will demonstrate preparation for professional success in the sport management industry.
Measure 1:
Capstone Professional Development Project: Resume Review
(Direct)		 70% of students will earn an 80% or higher on the professional development rubric n=67 50 74.6% 3
Measure 2:
Internship Supervisor Survey
(Indirect)		 70% of internship supervisors believe that students are prepared for professional success n=71 63 88.7% 3

 

Program-Level Operational Effectiveness Goals Matrix – Academic Year 2025-26

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark (e.g., 80% will achieve a rating of 5) Data Summary Assessment Results:
1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data
OEG 1 – Ensure that SPT majors are actively engaged in the “Ƶ Experiential Learning Requirements”
Measure 1 SPT strives to meet or exceed the percentage that Ƶ reports for student involvement in Global Engagement

Ƶ ELRs
Class of 2025 Cohort

ELR University SPT Dept
Global Engagement 77% 85%
3
Measure 2 SPT strives to meet or exceed the percentage that Ƶ reports for student involvement in Internship

Ƶ ELRs
Class of 2025 Cohort

ELR University SPT Dept
Internship 88% 100%
3
Measure 3 SPT strives to meet or exceed the percentage that Ƶ reports for student involvement in Leadership

Ƶ ELRs
Class of 2025 Cohort

ELR University SPT Dept
Leadership 55% 72%
3
Measure 4 SPT strives to meet or exceed the percentage that Ƶ reports for student involvement in Undergraduate Research (UR)

Ƶ ELRs
Class of 2025 Cohort

ELR University SPT Dept
Research 26% 25%
1
Measure 5 SPT strives to meet or exceed the percentage that Ƶ reports for student involvement in Service Ƶ ELRs
Class of 2025 Cohort

ELR University SPT Dept
Service 79% 100%
3
OEG 2 – To ensure SPT Faculty are committed to excellence to Ƶ’s teacher-scholar-mentor model
Measure 1 SPT strives to meet or exceed the average Student Perceptions of Teaching (SPOT) scores of Ƶ faculty on the majority of the instruction measures. Data will be compared annually. Spring 2026 Student Perceptions of Teaching (SPoT) results indicated that the Sport Management (SPT) faculty performed at or above the university average on several instructional measures. The data suggest that faculty demonstrate strong course organization and preparation, maintain enthusiasm for course content, and create learning environments that encourage critical thinking and student engagement.  In response to the SPoT findings, the Department Chair will meet individually with faculty members to discuss strategies for enhancing clarity surrounding assignment expectations, grading criteria, and student accountability. Additionally, these topics will be included as a point of discussion during the annual faculty planning retreat. 3
Measure 2 Ƶ faculty are actively engaged in scholarship (as defined by the School of Communications Scholarly Statement) 100% of the SPT faculty either participated in at least one peer-reviewed presentation and/or had an accepted peer-reviewed publication. 3
Measure 3 Ƶ faculty are actively engaged in service activities (as defined by the School of Communications Service Statement) All of the SPT faculty participated in university service at the department, school and/or university level. 3
Measure 4 Senior Survey: 70% of all seniors will report “satisfied” or “very satisfied” with faculty mentoring in our major 90% of seniors (n=40) were “satisfied” or “very satisfied” with faculty mentoring in our major. 3
OEG 3 – Engage alumni and industry professionals in activities that enhance the Department of Sport Management
Measure 1 Assessment of annual alumni and/or industry professional campus visits and involvement in: class presentations; Homecoming programming; and in-class video calls The Department of SPT continues to enhance alumni engagement. Several methods are employed to capture alumni, including the SPT Alumni Survey, points of contacts via social media, and ongoing invitations to return to all SPT related activities. The Sport Experience in Charlotte has generated exceptional alumni relations opportunities, which we hope to increase in the coming years.

Industry professionals are actively engaged in all our classes throughout the year, along with annual events (Sport Management Symposium, WINS). Finally, industry professionals are represented on the School of Communications Advisory Board.

 3
Measure 2 Dissemination of Information to Alumni The School of COM sends out 3-4 newsletters annually – to all COM students (including SPT). The School also distributes an annual report each year. 3
Measure 3 Assessment of alumni survey results (every 5 years) The survey was distributed in early 2026, with 117 alums responding. 3
OEG 4 – To become a national leader in sport management education
Measure 1 Actively engage in scholarship around sport management education, in particular high impact practices Our faculty remained actively engaged in professional development throughout the year. In  2025-2026, SPT faculty have:

A faculty member was voted to join the COSMA Board of Commissioners.

Two faculty co-authored a research study, “Transforming Leadership Education Through Experiential Innovation: A Portfolio-Based Model in Sport Management,” which examines the integration of leadership education as a high-impact practice within the Sport Management curriculum. This work has been accepted for publication in the Sport Innovation Journal.

 3
Measure 2 Leadership in COSMA A faculty member was voted to join the COSMA Board of Commissioners (May 2026). 3
Measure 3 Annual review of SPT curriculum Implementation of the new curriculum began in the 2023-2024 academic year. Below are changes made this year, to be implemented in Fall 2026.

See Appendix B (below)
Sport Elective:
SPT 3800 – Applied Sport Analytics (officially listed in catalog, beginning Fall 2026)

SPT 3820 – Sport and Society (now also slotted in the Ƶ Core, as a Society / Advanced Studies; officially listed in catalog, beginning Fall 2026)

Non-Sport Elective:
BUS 2110 – Management Information Systems was approved as a non-sport elective for the SPT major.

 3
OEG 5 – Achieve goals associated with the Department of Sport Management Five-Year Strategic Plan
Measure 1 SPT strives to achieve 90% of the goals stated in our 5-Year Strategic Plan Our most recent strategic plan began spring of 2023. Currently, all goals are on track to be completed. Please see the strategic plan. 3
Appendix B

Curricular Changes (2025-2026)
*Starting in Fall 2026

Sport Elective:
SPT 3800 – Applied Sport Analytics (officially listed in catalog)

SPT 3820 – Sport and Society (now also slotted in the Ƶ Core, as a Society / Advanced Studies; officially listed in catalog)

Non Sport Elective:
BUS 2110 – Management Information Systems was approved as a non-sport elective for the SPT major.