ÂÒÂ×ÊÓƵ

It was once pretty simple for a company to share its information with the media: Type up a news release and fax it to the local newspaper. But as today’s print and TV reporters post their stories and video to the Internet, two ÂÒÂ×ÊÓƵ professors are exploring the ethics behind a new digital tool in public relations – the “social media news release.”