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Young Do Kim researches overall asset value of a sport fan

January 7, 2021

As part of a peer-reviewed article in the International Journal of Sports Marketing and Sponsorship, the assistant professor of sport management and his co-authors generated a composite sport fan equity index to estimate the asset value of an individual fan to a sport organization.

In My Words: Resolved — I won’t contribute to fake news

January 5, 2021

In this article distributed by the Ƶ Writers Syndicate, Associate Professor Amanda Sturgill writes about her resolution to do what she can to stem the spread of fake news. The article was published by the Burlington Times-News and the Greensboro News & Record.