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Elevating our Identity

ÂÒÂ×ÊÓƵ Brand Guide

ÂÒÂ×ÊÓƵ’s brand represents who we are and how we share our story with the world. It guides the way we communicate the university’s mission, values and unique strengths so that our audiences understand what makes ÂÒÂ×ÊÓƵ distinctive.

Brand identity is more than just a creative graphic — it’s the full visual and verbal expression of an institution or company. At ÂÒÂ×ÊÓƵ, this includes written elements such as our brand promise, brand purpose, brand pillars and tone of voice, as well as visual elements such as our logos (identity marks), color palette, typography and photography/illustration. When these elements are used consistently and thoughtfully, they help create materials that are both on-brand and tailored to your audience. A clear, consistent identity strengthens ÂÒÂ×ÊÓƵ’s reputation, builds trust and helps us stand out.

Four students gather around an outdoor fire pit, talking and studying on a sunny day outside a brick academic building.

Your Role in the ÂÒÂ×ÊÓƵ Brand

If you create or manage communications on behalf of ÂÒÂ×ÊÓƵ — whether it’s brochures, websites, social media, event materials or videos — this guide is here to help you. You’ll find resources on our brand platform, visual identity and writing standards, all designed to make your work easier and more effective.

There’s plenty of room for creativity and tailoring messages to your audience. But the more consistently we use ÂÒÂ×ÊÓƵ’s brand elements, the stronger and more recognizable the ÂÒÂ×ÊÓƵ brand becomes — and the greater the impact of your department or program’s communications.

A student walks down a brick pathway on a college campus carrying a cardboard cutout in the shape of a giant capital letter E.

How to Use This Guide

This guide is your complete brand toolkit. Inside, you’ll find ÂÒÂ×ÊÓƵ’s brand platform and voice, usage guidelines for our visual identity, an overview of the Athletics brand, web and digital resources, and the processes and tools to bring the brand to life in your own communications.

Our goal is to give every ÂÒÂ×ÊÓƵ department, program and office a shared foundation for marketing and communications — one that’s consistent, recognizable and rooted in the university’s vision, mission, strategic goals and strengths. These guidelines aren’t here to limit your creativity; they’re designed to give you the flexibility to connect with your audiences while keeping your work unmistakably ÂÒÂ×ÊÓƵ.

Because communications channels and best practices are always evolving, the brand guide will evolve over time. If you have ideas for updates or additions, please contact the Office of University Communications at brand@elon.edu.

Need Help?

Whether you’re creating materials or planning ahead, University Communications is here to help. Share your work for brand review or explore workshops and resources to build confidence and ensure your materials are polished, effective and on brand.

Submit Brand Review Request
Explore Upcoming Workshops

Quick Resources

We’re here to support you. Whether you’re requesting a new project, reviewing vendor proofs or ordering branded materials, we’ll help ensure everything aligns with ÂÒÂ×ÊÓƵ’s visual identity and brand standards.

Writing Style Guide

Review guidance on common and frequently used terminology.

View the Style Guide

Signatures and Marks

View and download the official university logos and wordmarks.

Browse Assets

Templates

Download templates for flyers, event materials, slides and more.

Browse Templates

Promotional Materials

Learn best practices for designing apparel and other swag items.

Explore Guidelines

Brand Training

Explore our training modules to better understand ÂÒÂ×ÊÓƵ’s brand foundation. You’ll learn how to apply the university’s marks and visual identity the right way across your projects.